Lock in moisture in 1 use with Nexxus Promend Moisture Collagenizing Shampoo. Created for very dry & frizzy hair, this high-performance shampoo is backed by Proteomics that transfuses Trillion Collagen Protein to hydrate broken hair bonds from within. It helps replace proteins lost to repeated chemical treatments, heat styling, and other causes of visible damage, leaving hair 200% smoother, 57% less frizzy, 100H long-lasting hydration, and more manageable from the first use. Its lightweight, rich gel-like texture melts into hair instantly and helps preserve natural vibrancy. Its lightweight, sulfate-free formula transforms into a luxurious lather, cleans effectively, and helps preserve natural vibrancy.

• Peptide-grade Collagen Proteins: Trillion Protein Transfusion helps refill the dry & frizzy cortex and cuticle with Collagen, which rebuilds internal bonds and reduces protein loss.
• Sulfate-free: Gently removes impurities without harsh sulfate stripping, helping preserve protein and lipid balance.
• Luxurious White Rose parfum: Gives hair a luxurious fragrance that can last for up to 72H.

Hair is made up of 90% protein; depletion leads to hair dryness. Backed by Proteomics, this formula transfuses 1 Trillion Collagen Proteins into hair. These microscopic proteins help refill dry & frizzy areas of the cortex and cuticle, strengthen bonds throughout each strand, and reduce protein loss needed for resilience. Collagen supports the structural integrity of weakened & dry strands, delivering a 3-dimensional improvement in strength, smoothness, and shine

Water, Cocamidopropyl betaine, Sodium Lauroyl Isethionate (and) Sodium Isethionate (and) Caprylic Acid (and) Capric Acid (and) Lauric Acid (and) Zinc Oxide, Sodium Methyl Lauroyl Taurate (and) Sodium Methyltaurate, Sodium Chloride, Fragrance, Phenoxyethanol, Glycerin, PPG-9, Sodium benzoate, Polyquaternium 10, Stearamidopropyl Dimethylamine, Disodium EDTA, PEG-45M, Citric Acid, Hydrolyzed Elastin, Collagen Amino Acids (and) Potassium Sorbate (and) Ethylhexylglycerin, Hydrolyzed Keratin, Sodium Hydroxide, Benzyl Salicylate, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Linalool.

This Nexxus Hydrating Shampoo is suitable for dry & frizzy hair that needs deep bond repair, greater strength, smoother texture, and improved shine. It is especially relevant for hair that has become weakened or rough through repeated coloring, chemical services, heat styling, hard water, or other damaging routines. The sulfate-free cleansing system also suits color-treated hair because it gently cleanses while helping preserve color vibrancy.

The transparent gel-like texture foams like a light cream onto hair and absorbs quickly for even distribution without a greasy feel. Its sensorial finish complements the intensive science-led treatment.

A White Rose fragrance gives the shampoo a refined salon sensorial profile. The scent is designed to linger for up to 72 hours, leaving hair smelling fresh well beyond wash day. The long-lasting fragrance complements the lightweight lather and smooth finish without replacing the formula’s primary focus on moisture, protein replenishment, and frizz reduction.

Step 1: Apply a moderate amount to wet hair.
Step 2: Massage hair gently.
Step 3: Rinse. Follow with Promend Treatment Mask.

For intensive restoration, follow Nexxus Promend Moisture Collagenizing Shampoo with Promend Moisture Collagenizing Treatment Mask. Apply Promend Oil Resurrection for Hair as directed for targeted hydration, smoothness, and shine. The Promend Moisture Shampoo and Mask combination creates a coordinated protein-replenishing routine for very dry & frizzy hair.

Nexxus New York brings more than 40 years of protein-science expertise rooted in New York Salon Practice. Backed by Proteomics and Lipidomic breakthroughs, it restores & hydrates broken hair bonds with targeted trillion protein transfusion technology & restores lost lipids FOR 200% smoothness and 57% less frizz, bringing hair back to its repaired state.

FROM NEW YORK SALON PRACTICE.
EXPERT IN PROTEIN SCIENCE.

For 40 years, NEXXUS has been working to bring hair back to life, thanks to the science of proteomics. Our new iconic treatment product, NEXXUS PROMEND Oil Resurrection, transfuses 1 trillion proteins and lipids into hair to repair severe damage instantly, bringing hair back to its virgin state in 6 drops.

With our new NEXXUS PROMEND Collection – our most concentrated NEXXUS formulations ever – we have crafted not only the most powerful products but also a luxurious experience brought to life by highly sensorial textures and irresistible fragrances, all concentrated into advanced design and beautiful packaging.

Whatever your hair needs, the NEXXUS PROMEND Collection has the targeted solution. NEXXUS in Greek means bonding together, so we are excited to see consumers start bonding their hair and in the process discover the connective bonding power of beauty.